20172 DAYS
- LOCATION
- Төв цэнгэлдэх хүрээлэн
FESTIVAL ENTRIES22,000
CONFIDENTIAL · SPONSORSHIP & PARTNERSHIP
XУУP MUSIC FESTIVAL 2027
11 years of
music, culture
& experience.
Sponsorship & Partnership Proposal
ACTUAL · 2017–2026
A decade of XMF.
A decade of posters, places and people. Each card keeps the archive image, location and available entry record together.
20182 DAYS
- LOCATION
- Төв цэнгэлдэх хүрээлэн
FESTIVAL ENTRIES16,000
20192 DAYS
- LOCATION
- Төв цэнгэлдэх хүрээлэн
FESTIVAL ENTRIES33,000
20221 DAY
- LOCATION
- Төв цэнгэлдэх хүрээлэн
FESTIVAL ENTRIES6,000
20231 DAY
- LOCATION
- Төв цэнгэлдэх хүрээлэн
FESTIVAL ENTRIES31,547
20241 DAY
- LOCATION
- Төв цэнгэлдэх хүрээлэн
FESTIVAL ENTRIES17,856
20251 DAY
- LOCATION
- Төв цэнгэлдэх хүрээлэн
FESTIVAL ENTRIES26,737
20262 DAYS
- LOCATION
- Монгол Шилтгээн, Гачуурт
FESTIVAL ENTRIES28,838
2026: total festival entries. Historical counting methods may differ; comparability is unverified.
ACTUAL · 2026
Headliners that
moved the crowd.
THE HUMongolia · XMF Main Stage
- FB842KFollowers
- YT1.83MSubscribers
- Spotify1.54MMonthly listeners
- IG519KFollowers
HARANGAMongolia · XMF Main Stage
- FB236KFollowers
- YT28.7KSubscribers
- Spotify40,781Monthly listeners
- IG17.7KFollowers
NICITONMongolia · XMF Main Stage
- FB226KFollowers
- YT9.72KSubscribers
- Spotify3,831Monthly listeners
- IG16.4KFollowers
HURDMongolia · XMF Main Stage
- FB251KFollowers
- YT105KSubscribers
- Spotify27,793Monthly listeners
- IG5,278Followers
NISVANISMongolia · XMF Main Stage
- FB—Followers
- YT—Subscribers
- Spotify3,755Monthly listeners
- IG—Followers
AIGELRussia · XMF Main Stage
- FB5.6KFollowers
- YT443KSubscribers
- Spotify229,883Monthly listeners
- IG48.1KFollowers
YENLIKKazakhstan · MOT Hood Stage
- FB—Followers
- YT55.8KSubscribers
- Spotify81,261Monthly listeners
- IG233KFollowers
AKHAKazakhstan · MOT Hood Stage
- FB—Followers
- YT110KSubscribers
- Spotify88,330Monthly listeners
- IG78.4KFollowers
NINE TREASURESChina · XMF Main Stage
- FB52KFollowers
- YT37.4KSubscribers
- Spotify23,650Monthly listeners
- IG5,462Followers
KISS NUKAIndia · Eden Nisdeg Stage
- FB2.6KFollowers
- YT5.71KSubscribers
- Spotify1,791Monthly listeners
- IG154KFollowers
ACTUAL · 2026 / EST. AUDIENCE PER HOUR
Five stages.
Multiple experiences.
ACTUAL · 2026
201 organizations.
One festival ecosystem.
201Нийт хамтарсан байгууллага
- 18Зохион байгуулалт
- 4Ивээн тэтгэгч
- 74Vendor
- 63Маркетинг / сурталчилгаа
- 42Тайз, тохижилт, туслан гүйцэтгэгч
ACTUAL · 2026
28,838 festival entries.
28,838Festival entries
across 2 days
across 2 days
7,109Sold tickets
3,385Invitations
2,542Organizer staff
1,383Sponsor / vendor staff
Payment
Installment
Total entries across two days, not unique attendees. Ticket/staff counts and QR totals use separate bases.
ACTUAL · 2026
6 months of
always-on marketing.
Social posts
Influencer content
Live sessions
Short reels
PR articles
Mini-events
On-site reels
XMF Diaries episodes
XMF Around weekly episodes
LED / billboard locations
CD invitations
Gift boxes
ACTUAL · 2026
63M social views.
1,000+ content pieces.
63MSocial views
1,000+Content produced
₮850MMarketing budget
Channel views
191.7K followers · Feb 1–Jun 30
13.4K followers · Feb 1–Jun 30
YouTube
800K+88.3K subscribers · Mar 14–May 26
Website
500K+Mar 1–Jun 27
Creator examples
13MBatbileg
2.3MMFTV
663KUlzii63M: documented aggregate, not the sum shown. Different reporting periods; duplicated / impression-style views.
ACTUAL · 2026 / SOURCE-REPORTED RESULTS
2026 was the start of
XMF’s next era.
Festival investment
98%
2026 audience feedback result*
Trailer-based foam sanitation solution
Mongol Shiltgeen destination format
Stronger competitive position in Mongolia’s live-music festival market
Foundation for international growth and music-tourism ambition
*Source-reported satisfaction / exceeded-expectation result. Survey sample and methodology not supplied.
THE NEXT CHAPTER · PLANNED · 2027
Three days.Bigger platform.Bigger ambition.
2026 оны амжилт дээр тулгуурлан XMF 2027 нь Монгол Шилтгээнд 3 өдрийн destination music festival хэлбэрээр өргөжинө.
MAY 28–30, 2027
Explore XMF 2027 ↓
3 DAYS / 11TH EDITION / MONGOL SHILTGEEN, GACHUURT
PROJECTED / TARGET PROFILE
60,000+ projected festival
entries across 3 days.
60,000+PROJECTED FESTIVAL ENTRIES · 3 DAYS
Gender
2027PROFILE
♂68.5% Male♀31.5% Female
Age profile
- Paid-ticket holders
- 15,000
- Invitations
- 2,000
- Staff
- 2,500
- Sponsor / vendor staff
- 1,000
MusicFashionTechnologyTravelFoodEntertainmentAutomotive
Duplicated/day-count entries, not unique people. Demographics are a planning profile.
TARGET · AUDIENCE POSITIONING
Young. Urban.
Connected.
Audience positioning, not a measured behavioral survey.
PROJECTED / PLANNED · 2027
The next stage of XMF.
TARGET
100+Artists
- 3-day festival
- International headliners
- Expanded festival grounds
- Premium VIP experience
- Food & lifestyle zone
- Brand experience zone
- New digital experiences
2026 ARCHIVE MOODBOARD · 2027 DESIGN PLANNED
PLANNED · 2027 / OFFICIAL SITE-PLAN SOURCE
One festival.
Multiple worlds.
Tap the map to enlarge. Zoom in to read the locations.
ТЭМДЭГЛЭГЭЭ / LOCATION GUIDE
- 1Main stage
- 2Hood stage
- 3Savdag stage
- 4Lumiere douce stage
- 5Nisdeg stage
- 6VIP Lounge
- 7VIP Lounge (2 Level)
- 8Sponsor area · 30×20m
- 9Sponsor area · 20×10m
- 10Sponsor area · 10×10m
- 11Food station (30)
- 12Drink station (25)
- 13Truck
- 14Market (10)
- 15Charging station
- 16Otog area 1
- 17Otog area 2
- 18First aid
- 19Police & Security
- 20Lost and Found
- 21Photobooth
- 22WC
- 23Entry gate
- 24Exit gate
- 25Parking 1 (300)
- 26Parking 2 (Vendors 120)
- 27Parking 3 (20)
- 28Parking 4 (Artist & taxi 150)
- 29Parking (VIP 300)
- 30Generator
PLANNED · OFFICIAL SITE-PLAN SOURCE
Main Stage · Secondary / Experience Stages · VIP · Food Village · Brand Experience Zone
Merch · Entrance · Rest & Social · Photo / Content · Services
Map and package footprints differ; final plot allocation to be reconciled.
PLANNED · PARTNERSHIP JOURNEY
Before. During.
After.
BEFORE
- Artist announcements
- Ticket campaigns
- Social · PR / media
- Creators · Giveaways
- Branded content
AT XMF
- Entrance · Activation
- Stage visibility
- Product experience · Sampling
- VIP · Interactive engagement
- Content creation
AFTER
- Aftermovie · Recap
- UGC · PR
- Social content
- Campaign extensions
- Performance reporting
A partnership that can live for months — not just three days.
PLANNED · PARTNERSHIP OBJECTIVES
Turn attention
into engagement.
Brand Awareness
Stage / LED · Social · Festival branding
Consumer Engagement
Activations · Interactive activities
Product Experience
Sampling · Product placement
Customer Acquisition
Brand experiences · Product sales
Content
Creators · Branded video · Aftermovie
Hospitality
VIP · Guest experience · Client entertainment
PLANNED · ACTIVATION OPTIONS
Don’t just place your logo.
Create an experience.
Activation options
Reference imagery / final activation customized by brand.
PLANNED · BRAND TOUCHPOINTS
Be part of
the entire XMF journey.
YOUR BRANDON-SITE
- Stage / LED
- Entrance
- Signage
- Activation Space
- VIP
- Wristbands
- Festival Map
- Service Areas
DIGITAL
- Social
- Website
- Ticketing
- Artist Announcements
- Video
- Giveaways
CONTENT
- Branded Videos
- Creator Collaborations
- Backstage
- Interviews
- Aftermovie
HOSPITALITY
- VIP Tickets
- Guest Experience
- Partner Reception
- Client Entertainment
PLANNED · CATEGORY EXCLUSIVITY
One category.
One leading partner.
1ONE LEADING PARTNER
PER CATEGORY
PER CATEGORY
- 01Official Banking Partner
- 02Official Telecommunications Partner
- 03Official Automotive Partner
- 04Official Technology Partner
- 05Official Payment Partner
- 06Official Airline / Travel Partner
- 07Official Fashion Partner
CONFIDENTIAL / TARGET / NOT YET CONFIRMED
A new lineup.
Every day.
DAY 1MAY 28, 2027
TARGET
t.A.T.u.
DAY 2MAY 29, 2027
TARGET
DAY 3MAY 30, 2027
TARGET
CONFIDENTIAL · Target artists only. Participation and daily allocation are not yet confirmed.
PLANNED · 2027 TICKETING
A 9-month
ticketing journey.
SALES WINDOWSEP 2026 → MAY 20279 MONTHS · 4 RELEASE PHASES
PHASE 01
Blind Ticket
₮199K
SALES PERIODSep 2–30, 2026
SEP
PHASE 02
Early Bird Ticket
₮299K
SALES PERIODOct 1–31, 2026
OCT
PHASE 03
Advance Ticket
₮399K
SALES PERIODNov 1, 2026 – Feb 28, 2027
NOV – FEB
PHASE 04
GA Ticket
₮499K
SALES PERIODMar 1 – May 28, 2027
MAR – MAY
PLANNED SYSTEM
Faster. Verified.
More seamless.
01
PURCHASE
Ticket-owner payment
02
VERIFY
- Planned DAN / e-Mongolia-linked verification
- Face recognition verification
03
QR
QR credential
04
GATE
Automated gate workflow
PLANNED FACIAL-RECOGNITION ENTRY OPTION
Subject to privacy, legal and technical approval.
PLANNED · SEP 2026–MAY 2027
Content &
campaign platform.
The campaign rollout
SEP 2026 — MAY 2027CAMPAIGN ACTIVITY
SEP2026OCT NOV DEC JAN2027FEB MAR APR MAY
01
Blind ticket / ticket launch
SEP02
Partner announcements
OCT – DEC03
Artist selection / lineup build
OCT – JAN04
Pre-lineup activation
JAN05
Pre-lineup announcement
FEB06
Press conference
MAR07
Final lineup announcement
APR08
Peak campaign + festival
MAYCONFIDENTIAL · 2027 PARTNERSHIP PROPOSAL
Choose your
level of partnership.
PREMIER SPONSOR
₮1.5BMain stage naming rights SOLO
ACTIVATION SPACE
30 m20 m600 m²
30×20m Cost not included- Activation space
- 30×20mCost not included
- Poster logo priority
- Top
- Video logo placement
- Opening / solo
- Category exclusivity
- ✓
- F&B sales rights
- ✓ / 18% fee
INVITATIONS100 GA30 VIP
STRATEGIC SPONSOR
₮750MSecondary stage naming rights SOLO
ACTIVATION SPACE
20 m10 m200 m²
20×10m Cost not included- Activation space
- 20×10mCost not included
- Poster logo priority
- Middle
- Video logo placement
- End / middle
- Category exclusivity
- ✓
- F&B sales rights
- ✓ / 22% fee
INVITATIONS50 GA20 VIP
ASSOCIATE SPONSOR
₮350MThird stage naming rights SOLO
ACTIVATION SPACE
20 m10 m200 m²
20×10m Cost not included- Activation space
- 20×10mCost not included
- Poster logo priority
- Lower
- Video logo placement
- End / lower
- Category exclusivity
- ✕
- F&B sales rights
- ✓ / 25% fee
INVITATIONS20 GA10 VIP
TAX BENEFIT · UP TO 1% ✓ ALL TIERS
Explore the complete partnership rights Eligible sponsors may receive a tax benefit of up to 1% of taxable income for qualifying investments, financial support, or donations to eligible cultural and social initiatives.
CONFIDENTIAL · PROPOSED RIGHTS
Partnership
rights matrix.
✓ Included · ✕ Not included · Not specified: no allocation stated in this proposal. On mobile, swipe to compare.
| RIGHT / BENEFIT | PREMIER SPONSOR₮1.5B | STRATEGIC SPONSOR₮750M | ASSOCIATE SPONSOR₮350M |
|---|---|---|---|
| Tax benefit · up to 1% | ✓ | ✓ | ✓ |
| Stage naming rights | Main stage · solo | Secondary stage · solo | Third stage · solo |
| Stage create rights | Not specified | ✓ / Secondary stage | ✓ / Third stage |
| Stage branding rights | ✓ / Main stage Cost not included | ✓ / Secondary stage Cost not included | ✓ / Third stage Cost not included |
| Stage infrastructure costs | ✓ / Main stage | ✕ / Secondary stage Not included | ✕ / Third stage Not included |
| Main stage artist cost | Included | Not specified | Not specified |
| Secondary stage artists cost | Not specified | ✕ / Not included | ✕ / Not included |
| VIP lounge naming rights | ✓ / solo | Not specified | Not specified |
| Activation space | ✓ / 30×20m Cost not included | ✓ / 20×10m Cost not included | ✓ / 20×10m Cost not included |
| Poster logo priority | Top | Middle | Lower |
| Video logo placement | Opening / solo | End / middle | End / lower |
| Category exclusivity | ✓ | ✓ | ✕ |
| Wristband logo | ✓ / solo | ✕ | ✕ |
| All marketing materials: logo/name/product integration | ✓ | ✓ | ✓ |
| Pre-event + festival product placement | ✓ | ✓ | ✓ |
| Festival infrastructure branding | ✓ | ✓ | ✓ |
| F&B sales rights | ✓ / 18% fee | ✓ / 22% fee | ✓ / 25% fee |
| GA invitations | 100 pcs | 50 pcs | 20 pcs |
| VIP invitations | 30 pcs | 20 pcs | 10 pcs |
REFERENCE ONLY
Build a space
people want to enter.
Reference only / final activation customized by brand.
CONFIDENTIAL
Your brand × XMF 2027.
Music creates attention.Experience creates connection.Partnership creates value.
MAY 28–30, 2027Mongol Shiltgeen
Crafted by